Small businesses
Get the benefits of AI without hiring a tech team. We set up simple tools that save you hours every week.
AI consultancy
AI that does real work, for every business — big or small.
We apply AI to the everyday problems that slow your team down. Practical solutions, measurable productivity, no hype and no six-month science projects.
Founded by Ross Letham — 20+ years leading IT for organisations including the Association of British Insurers and Reward.
Growing companies
Scale your output without scaling headcount at the same rate. Automate the repetitive work so your people focus on growth.
Established organisations
Move from pilots to production. We build secure, governed AI that fits your existing systems and processes.
Services
From first idea to working solution.
AI strategy & opportunity audit
We map your workflows, find where AI will make the biggest difference, and give you a clear, prioritised plan with expected returns.
Workflow automation
Remove the copy-paste. We connect your tools and use AI to handle data entry, document processing, reporting and admin.
Custom AI assistants
Assistants and agents trained on your knowledge — for customer support, sales, internal help desks and operations.
Training & adoption
Hands-on workshops that get your team confident with AI tools, plus usage guidelines that keep your data safe.
Approach
Small steps, real results, then scale.
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Discover
A conversation about your business, your bottlenecks and your goals. Free, and no obligation.
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Design
We pick the highest-value opportunity and design a solution that fits the tools you already use.
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Deliver
We build a working version quickly, test it with your team, and measure the time and money saved.
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Scale
Once it's proven, we roll it out further, train your people, and support you as you grow.
Examples
What applied AI looks like day to day.
Trades & services
Quotes sent the same day
An assistant turns site notes and photos into a draft quote, ready for a quick review and send.
Retail & e-commerce
Customer questions answered 24/7
A support assistant handles order, delivery and product questions, and hands off anything tricky to a person.
Professional services
Documents reviewed in minutes
AI reads contracts, reports and forms, pulls out the key details and flags what needs attention.
Operations & finance
Admin that runs itself
Invoices, receipts and timesheets are captured, checked and posted to your systems automatically.
“If it doesn't save time, cut cost or make customers happier, we don't build it.”
- Plain English. No jargon, clear pricing, clear outcomes.
- Your data stays yours. Privacy and security designed in from day one.
- Tool-agnostic. We recommend what's right for you, not what's trendy.
- Built to hand over. Documented and owned by your team.
About
Enterprise experience, for businesses of every size.
Appld AI was founded by Ross Letham, an IT leader with more than two decades running infrastructure, security and operations. Most recently he led technology at the Association of British Insurers (ABI), and now brings that experience to Reward and to Appld AI.
That means the rigour of regulated financial services — security, governance and well-run projects — applied to AI that any business can use.
Connect with Ross on LinkedInDelivered at the ABI
- Overhauled endpoint security for a stronger, modern security posture
- Replaced the office technology stack from top to bottom
- Led the technology for a 120-person office move, including meeting rooms, a podcast room and a full event space
- Launched the new abi.org.uk after more than a year of development
Certified in
- PRINCE2® Project Management
- ITIL Practitioner
- Microsoft Certified IT Professional
- Microsoft Security Fundamentals
FAQ
Common questions.
We're a small business. Is AI really for us?
Yes. Some of the biggest wins are in small teams where every hour counts. We start with low-cost, off-the-shelf tools wherever they do the job.
How long does a project take?
Most first solutions are working within a few weeks. We focus on one valuable problem at a time so you see results quickly.
Do we need technical staff?
No. We handle the technical side and train your team to use and maintain what we build.
Is our data safe?
We design every solution around your privacy and compliance needs, using enterprise-grade providers and keeping sensitive data under your control.
How much does it cost?
It depends on scope. After a free discovery call we give you a fixed, written proposal so there are no surprises.
Get started
Let's find your first AI win.
Tell us a little about your business and what's slowing you down. We'll come back within one working day to arrange a free 30-minute call.
Or email hello@appld.ai